LuminWay founders Amanda and Jessica have known each other for over a decade, both professionally and personally. What began as mutual respect for one another’s work has grown into a deep connection rooted in shared values, complementary strengths, and a genuine belief in doing what’s right for the people they serve.
Over the past several years, they have been thoughtfully planning this collaboration. One that meant more than simply joining forces. It meant creating a shared space, a united vision, and a brand that reflects the full value brought to clients and team.
They purchased a new office where they can can work side by side, and have built a new brand together, one that clearly communicates why they came together and why this next chapter is such exciting news for the people served.
Our Story
Warm. Welcoming.
At the core of this partnership is a shared commitment to personal, values-based planning, delivered with clarity, warmth, and professionalism. Jessica brings structure, consistency, and an eye for detail that ensures every client experience is smooth and thoughtfully executed. Amanda brings heart, empathy, and a relationship-first approach that puts clients at ease and makes every conversation feel like a true partnership.
Together, Luminway is here to provide a planning experience that is as meaningful as it is effective. And we’re so glad you’re walking with us.
Illuminating
Among the many elements that came together, our business personality, shared values, and the story that shaped this partnership, one symbol kept rising to the surface: light. Once all the pieces were in place. Illuminate What Matters became our guiding slogan.
Like a lantern casting light in the dark, it reflects the clarity, direction, and steady support we strive to offer. This image of a lantern lighting the path became a powerful focal point for our brand, something you’ll see woven throughout our website and feel when you visit our office.
